福利姬

Publications

2026

Hugo Guyader, Lars Witell (2026) 2026 AMA Winter Academic Conference (Conference paper)

Anissa Fedji, Tor Wallin Andreassen, Lars Witell (2026) Journal of Service Management (Article in journal)

Paul W. Fombelle, Clay M. Voorhees, Amie Gustafsson, Lars Witell, Anders Gustafsson (2026) Journal of the Academy of Marketing Science (Article in journal)

Mohamed Zaki, Anders Gustafsson, Janet McColl-Kennedy, Lars Witell (2026) Journal of Business Research, Vol. 207, Article 116015 (Article in journal)

Hannah Snyder, Lars Witell, Allard C. R. Van Riel, Thomas Magor, Shannon Lutze, Ursula Sigrid Bougoure (2026) Journal of Service Management (Article in journal)

Research

Data-Driven Service Transformation in Industrial Ecosystems

The overall aim of this project is to explain how data-driven service transformations are altering markets and value creation for businesses, industrial ecosystems, and society.

Overcoming behavioral barriers towards consumer product remanufacturing, STIGMA

The STIGMA project tackles waste prevention and product life extension issues and illuminates circular solutions to enable continuous product use/reuse, such as Product as a Service (PaaS) and Remanufacturing.

Remanufacturization

The project will support B2C manufacturers in the transition towards remanufacturing by developing and improving manufacturers' remanufacturing ecosystems as well as investigating the remanufacturing potential of consumer products.

News

Customer confidence is crucial to how new technology is received

As customers, we can become both satisfied and more interested when a company offers digital, innovative services, such as an AI-based solution. At the same time, this can make us reject those services.

9.5 million for research on service innovations

LiU have received 9.5 million SEK from the Marianne and Marcus Wallenberg Foundation. The research grant will be used to examine how companies can utilise digital technology and data to create new and useful services

Research at IEI holds a high standard

Stanford University has recently released an updated list of the top two percent most cited researchers globally, and it is gratifying to note that once again, several distinguished researchers from IEI are represented on the list.

IEI researchers among the world´s most cited

Stanford University has recently published an update of the list of the two percent most cited scientists in the world. And again several researchers at IEI are on the list.

How to cope with rejections

鈥淣o interest to anyone鈥� Nearly all researchers have articles rejected, but the decision can be formulated in different ways. Lars Witell has written an article about rejections, where he examines the issue from three points of view.

Sustainable food production and the art of expanding the ecosystem

Global food needs are increasing. In the short term, agriculture requires better conditions. In the long term, we must transform how business is done for a sustainable society 鈥� with green services, according to LiU researchers in business marketing.

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Organisation

Business Administration (FEK)

Business Administration is a division at the Department of Management and Engineering. The division offers education on undergraduate, masters, and PhD levels, and is an active research environment.

Department of Management and Engineering (IEI)

The Department of Management and Engineering (IEI) strengthens and develops tomorrow鈥檚 industry, business world and society by ground-breaking research, education and innovation.

About LiU

福利姬, LiU, offers innovative education and boundary-crossing research. The students are among the most desirable in the labour market and international rankings consistently place LiU as a leading global university.

Tags

• Marketing and Innovation
• HELIX Competence Centre
• Employee
• Innovation
• Overcoming behavioral barriers towards consumer product remanufacturing, STIGMA
• Remanufacturization
• Data-Driven Service Transformation
• Business Administration (FEK)
• Department of Management and Engineering (IEI)
• 福利姬 (LIU)
• Organisation
• Tags
• Lars Witell (larni66)
• Professor

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