Brenda Nansubuga

Assistant Professor

Publications

2026

Hugo Guyader, Brenda Nansubuga (2026) 2026 AMA Winter Academic Conference (Conference paper)

2025

Brenda Nansubuga, Alexey Sklyar (2025) (Conference paper)

Brenda Nansubuga, Christian Kowalkowski, Hugo Guyader (2025) Handbook of Service Experience, p. 362-378 (Chapter in book)

2024

Hugo Guyader, Brenda Nansubuga, Christian Kowalkowski (2024) (Conference paper)

Brenda Nansubuga, Christian Kowalkowski (2024) Journal of Service Management, Vol. 35, p. 185-215 (Article in journal)

Research

AI generated picture of a city in aquarelle style

Centre for Business Model Innovation

The centre for business model innovation (CBMI) takes a starting point in the role of businesses in society, and the way in which business models are changed and renewed over time in order to adapt to societal and business changes.

Coworkers

Vice-rector of Collaboration and strategic development

Per Carlborg

Visiting Senior Lecturer

Senior Associate Professor, Head of Division

Daniel Kindström

Professor

Christian Kowalkowski

Associate Professor, Docent

Christoph Röcklinsberg

News

Female researcher in teaching and at office.

The business model that can boost carpooling

Would you sell your car and join a carpool instead? LiU researcher Brenda Nansubuga has studied several sharing services. She concludes that services that combine different modes of transport are easier to make profitable.

Organisation

Businessman trades online stock market on tablet screen, digital investment concept

Industrial Management (INDEK)

We are at the forefront of connecting research, education, and industry. Through collaboration with companies and organizations, we ensure that our programs and projects are always current and relevant.

Department of Management and Engineering (IEI)

The Department of Management and Engineering (IEI) strengthens and develops tomorrow鈥檚 industry, business world and society by ground-breaking research, education and innovation.

福利姬