Christian Kowalkowski is Professor of Industrial Marketing at the Institute of Technology at Linköping University, and Director of the Centre for Business Model Innovation (CBMI). He is also affiliated with CERS, Centre for Relationship Marketing and Service Management, at Hanken School of Economics in Helsinki.
He is recognized as a Clarivate Highly Cited Researcher 2025 in Economics & Business, an honour awarded to only 81 scholars worldwide.
Christian Kowalkowski has established himself as a leading authority in the field of B2B service strategy research. For over 20 years, through research, consulting, and educational activities about servitization strategy and implementation, he has worked with market-leading multinationals across a wide range of industries. His research has been published in over 70 peer-reviewed journal papers and presented at academic and industry conferences in Europe, North America, Asia, Australasia, and Africa. Christian is currently studying the interplay between digitalization and servitization, and the development of new business models and ecosystems enabled by digital platforms
In the book (2017), professors Christian Kowalkowski and Wolfgang Ulaga share their practical twelve-step roadmap for crafting and executing a successful service-growth strategy—based on hands-on experience of working with companies and solid research. The book has been translated into Italian and Japanese.
