¸£Àû¼§

Photo of Marc Keuschnigg

Marc Keuschnigg

Professor

Analytical sociologist applying the toolbox of computational social science to cultural dynamics, social norms, and urban inequality. Professor at ¸£Àû¼§ and Leipzig University.

Short presentation

I am Professor at The Institute for Analytical Sociology (IAS) and Professor at . Member of the steering group of the Swedish Excellence Center for Computational Science, Vice-President of the , and elected fellow of the .

At the IAS, I lead three research groups:
The text analysis group studies dynamics of public discourse. Funded by a generous grant from the Swedish Research Council, we develop machine-learning applications for the large-scale analysis of text in sociology. Using digitized corpora as social sensors, our research explores swings in public opinion and the transmission of shared interpretations of societal developments and events.

The cultural dynamics group looks at cultural markets and social media platforms as testbeds for socially influenced behavior. One important research question is whether social influence is powerful enough to change people’s behavior—and thus render collective outcomes socially produced. Other research questions concern the spread of misinformation and the politicization of culture.

The spatial inequality group investigates the self-reinforcing dynamics of urban growth, the pace of life in cities, and the escalating urban-rural divide in economic prosperity and individual life chances. We explore the increasingly uneven economic geography observed in many countries in which cities’ attraction of talent and big cities’ extreme diversity add to growing levels of inequality between smaller and larger urban areas.

To find out more, please visit my personal webpage.

Online presence

News

A woman looking at her mobilephone.

Wide social influence can make the unexpected happen

Sociologists from ¸£Àû¼§ analyse Spotify data to learn about the spreading of music and cultural change more generally.

IAS conference in Computional Social Science

International Conference for Computational Social Science (IC2S2) 2025 in Norrköping

The Swedish Excellence Center for Computational Social Science and the Institute for Analytical Sociology hosted the 11th International Conference for Computational Social Science (IC2S2) in Norrköping, Sweden, on July 21-24, 2025.

Two men by a table.

Fighting online misinformation

In October 2025, Marc Keuschnigg presented his research on combating online misinformation at the Centro de Estudios Públicos in Santiago de Chile.

Selected works

Three recent publications

  • Arvidsson, M., Hedström, P., & Keuschnigg, M. 2025. . Sociological Science.
  • Hurtado Bodell, M., Magnusson, M. & Keuschnigg, M. 2024. . Sociological Methods and Research
  • Stein, J., Keuschnigg, M., & van de Rijt, A. 2023. . Scientific Reports.

Three often cited works

  • Keuschnigg, M., Lovsjö, N., & Hedström, P. 2018. . Journal of Computational Social Science 1 (1), 3-14.
  • Keuschnigg, M., Mutgan, S., & Hedström, P. 2019. . Science Advances 5 (1), eaav0042.
  • Arvidsson, M., Lovsjö, N., & Keuschnigg, M. 2023. . Nature Human Behaviour 7(3):365–374.

Publications

2026

Miriam Hurtado Bodell, Marc Keuschnigg, Ana Macanovic, Anastasia Menshikova (2026) Kölner Zeitschrift für Soziologie und Sozialpsychologie (Article in journal)

2025

Martin Arvidsson, Peter Hedström, Marc Keuschnigg (2025) Sociological Science, Vol. 12, p. 715-742 (Article in journal)

2024

Jonas Stein, Marc Keuschnigg, Arnout van de Rijt (2024) PNAS NEXUS, Vol. 3, Article pgae506 (Article in journal)
Jonas Stein, Marc Keuschnigg, Arnout van de Rijt (2024) PNAS Nexus, Vol. 3, Article pgae506 (Article in journal)
Miriam Hurtado Bodell, Måns Magnusson, Marc Keuschnigg (2024) Sociological Methods & Research (Article in journal)

Research

Organisation