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Photo of Marc Keuschnigg

Marc Keuschnigg

Professor

Analytical sociologist applying the toolbox of computational social science to cultural dynamics, social norms, and urban inequality. Professor at ¸£Àû¼§ and Leipzig University.

Short presentation

I am Professor at The Institute for Analytical Sociology and at , member of the steering group of the Swedish Excellence Center for Computational Science, Vice-President of the , and elected fellow of the .

At the IAS, I am involved in three research groups:

The text analysis group studies dynamics of public discourse. Using digitized corpora as social sensors, our research explores swings in public opinion and shared interpretations of societal developments and events.

The cultural dynamics group looks at cultural markets and social media platforms as testbeds for socially influenced behavior. One research question is whether social influence can change people’s behavior—and thus render collective outcomes socially produced. Other research questions concern the spread of misinformation and the politicization of culture.

The spatial inequality group investigates the self-reinforcing dynamics of urban growth, the pace of life in cities, and the escalating urban-rural divide in economic prosperity and individual life chances.

Online presence

Selected works

Three recent publications

  • Arvidsson, M., Hedström, P., & Keuschnigg, M. 2025. . Sociological Science.
  • Hurtado Bodell, M., Magnusson, M. & Keuschnigg, M. 2024. . Sociological Methods and Research
  • Stein, J., Keuschnigg, M., & van de Rijt, A. 2023. . Scientific Reports.

Three often cited works

  • Keuschnigg, M., Lovsjö, N., & Hedström, P. 2018. . Journal of Computational Social Science 1 (1), 3-14.
  • Keuschnigg, M., Mutgan, S., & Hedström, P. 2019. . Science Advances 5 (1), eaav0042.
  • Arvidsson, M., Lovsjö, N., & Keuschnigg, M. 2023. . Nature Human Behaviour 7(3):365–374.

Publications

2026

Martin Arvidsson, Pablo Bello, Marc Keuschnigg (2026) NETWORK SCIENCE, Vol. 14, Article e8 (Article in journal)
Miriam Hurtado Bodell, Marc Keuschnigg, Ana Macanovic, Anastasia Menshikova (2026) Kölner Zeitschrift für Soziologie und Sozialpsychologie (Article in journal)
Miriam Hurtado Bodell, MÃ¥ns Magnusson, Marc Keuschnigg (2026) Sociological Methods & Research, Vol. 55, p. 120-156 (Article in journal)

2025

Martin Arvidsson, Peter Hedström, Benjamin Jarvis, Marc Keuschnigg (2025) Handbook of Computational Social Science, p. 56-71 (Chapter in book)
Martin Arvidsson, Peter Hedström, Marc Keuschnigg (2025) Sociological Science, Vol. 12, p. 715-742 (Article in journal)

Research

Coworkers

News

A number of different graphs on a white background.

The structural origins of the conservative online media niche

Why is conservative online news a niche phenomenon while liberal media travels across party lines? A new study finds the answer in platform user composition rather than in behavioral differences between ideological groups.

A woman looking at her mobilephone.

Wide social influence can make the unexpected happen

Sociologists from ¸£Àû¼§ analyse Spotify data to learn about the spreading of music and cultural change more generally.

IAS conference in Computional Social Science

International Conference for Computational Social Science (IC2S2) 2025 in Norrköping

The Swedish Excellence Center for Computational Social Science and the Institute for Analytical Sociology hosted the 11th International Conference for Computational Social Science (IC2S2) in Norrköping, Sweden, on July 21-24, 2025.

Organisation